Detailed below is the world's leading business action and funding plan for Mars, ATC 4.3, with over ten years of research into the economic and technological viability of reaching the red planet. Our plan is not based on gimmicks but simple and proven business fundamentals.

 

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Objectives:
1. Creation of a profitable Earth/space commerce company
2. Profitable space settlement

Index

1.Introducing E.L.M (Profit Area 1)
2.Problem Identification & Value Proposition
3.The ATC Business Model Overview
4.Profit Area 2: Space Liner Services
5.Profit Area 3: Mars For Profit
6.Summary

 

E.L.M stands for “Environmental Life Module”, a versatile, multiple use, pre-fabricated enclosed structure designed to maximize production and generation of the following essential products and services:

  1. Prototype 1: Food production via enhanced hydroponic growth systems
  2. Prototype 2: Water production via enclosed water extraction, storage and filtration systems
  3. Prototype 3: Energy production via solar, wind or other renewable technologies
  4. Communications hubs
  5. Information Technology/Internet services and storage
  6. Residential housing modules
  7. Recycling systems

The applications for E.L.M are many and varied. The beauty of E.L.M is that it can be pre-fabricated and transported on-site to remote communities or it can be integrated within existing structures in high density city areas. E.L.M is also designed to connect with other modules vertically or horizontally. What makes E.L.M different is a unique integration of several existing technologies prepared for clients so they can benefit them from the time the module is delivered on-site. It provides valuable crop production and technology hubs in harsh or remote environments, to eventually include off-Earth locations. E.L.M can be manufactured using local or imported materials and will require a development phase to integrate the most efficient and appropriate materials and technologies as it is essentially making use of systems that already exist from other suppliers but in a single integrated package. The advantage of using existing technologies to develop E.L.M is a reduction in start up costs and “time to market”. Estimated development funds required for E.L.M integration: $2.75 million U.S. This will include construction of an initial 3 prototypes and first modules being sold direct to market.

A three-unit ELM V1 shown with shielded exterior.

An early depiction of the ELM concept. This clip shows 4 large modules connected. The exterior walls have been removed to show interior detail.

What problems will the formation and operation of ATC be solving, and where does this plan fit as a value proposition for Profit Area 1?

  1. Access to secure, protected and efficient food crops to remote communities, or densely populated cities
  2. Access to secure, protected and efficient renewable energy technologies for a variety of market sectors
  3. Access to secure, protected and efficient water generation for a variety of in-demand market sectors
  4. Access to secure, protected and efficient communications and I.T infrastructure for growing remote communities or regional cities and various sectors
  5. Access to simple and cheap residential housing- Using 3D Printing Construction or pre-fabrication
  6. Access to enclosed, improved, self-sufficient life support modules for human space flight projects

Value Proposition:

  1. Development & improvement of efficient food, water and energy production “zones” which can serve to improve standards of living for many different communities
  2. With Climate changes being recorded around the globe on a daily basis now and harsh weather affecting millions, E.L.M is cheap and efficient, yet does not rely upon weather conditions as it is a closed system
  3. Customization for a range of market clients from remote communities and governments to densely populated cities lacking space for such infrastructure technologies
  4. Increasing productivity of current space /tech companies via E.L.M integrated or off-the-shelf technologies

ATC is proposing a financing model that can withstand risks, failures, market changes, political changes and unexpected cost burdens. We will do this by offering a range of marketable non-space services and products beginning with the E.L.M system as our foundational revenue stream, also expanding into other space profit areas as we develop. Some of these threads will involve creating products and services from scratch while others will involve investment in companies/products that are already on the path to these developments. While in the past the private sector has traditionally waited on government investment to lead in high-risk fields such as space exploration, this is rapidly changing as over 50 years of government investment is now leading into a new generation of private space enterprises. Examples of this include recent successful flights to the ISS by private space company SpaceX and the successful launch of an Antares rocket by Orbital Sciences. Our plan would develop necessary exploration technologies in a profitable step-by-step approach that leads to a viable commercial space operation that can enable a range of space projects from commercial satellites to human space flight projects, both government and private.

Names like Elon Musk, Robert Bigelow, Jeff Bezos and Richard Branson have long been associated with a new breed of commercial space companies focused on developing low cost space access vehicles and services. The ATC business model will follow a similar strategy but with one major difference: We will begin with a central technology product, the Environmental Life Module (E.L.M), and expand into other profit areas from this point. This will be done in a step by step fashion. We will be following an incremental strategy with a core product focus in developing and selling E.L.M. from the start. Each module will be sold at profit, and profits re-invested to leverage into future development milestones. These steps contain 3 profit areas:

  1. E.L.M
  2. World’s first space liner service (for passengers or cargo)
  3. Mars For Profit

As we examined the challenges and barriers we identified these issues to overcome with our business plan:

  1. Competition: The fact is, in almost every area we look in space these days, there is a company with more resources and support far ahead of where we are aiming to be. How does ATC realistically expect to compete with the likes of SpaceX, Mars One, Blue Origin, Virgin Galactic and a host of others?
  2. Failures: In all businesses and missions there are times of failure and loss. How does ATC plan to survive these challenges and thrive into the future?
  3. Profits: What is our unique selling point, what are our markets and why will this work where others fail?

The ATC solutions to these challenges exist in the following steps we will take:

  1. Formation of the E.LM. modular system, delivered to markets with low start-up costs.
  2. ATC will purchase vehicles and technologies from existing space companies for the purpose of creating our own space liner service to transport cargo and passengers into sub-orbital or orbital space.
  3. Mars For Profit: From the experience of previous steps and using small investments, ATC will develop the world’s first profitable humans to Mars expedition.

Summary of Business Steps:

While some plans emphasize revenues from media coverage, the ATC plan displays a combined force of methods and means that rest upon each other much like the strands of thread that make up a rope. Several of these ideas are already being pursued on their own following the tried and trusted business tactic of diversification, or spreading risk, to give each a much greater chance of individual success. 

Several business are well on the path to developing reusable sub orbital and orbital space transport vehicles, from the SpaceX  “Grasshopper” to Virgin Galactic’s Spaceship Two. Rather than starting from scratch ATC will purchase one or more of these vehicles to create our own space transportation business aimed at government, tourist and commercial space sectors in the same way that airline companies operate planes but do not build them. How will we raise funds for this? ATC will rely upon the following methods to bring to market our first profitable reusable space vehicles when they are ready and fully developed.

  1. Revenue from non-space and crossover tech starting with E.L.M.
  2. Incremental developments starting with- CubeSat build and launch service, space junk clean up, satellite refueling and satellite component and construction services. This will develop into cargo and passenger services as finances are raised for further steps.
  3. Bridging Finance - After a thorough market survey is conducted and advanced orders are secured we will seek bridging loans to reach the point of profitability just as similar companies in the space and mining sectors do.
  4. Public/Private Partnerships - In return for scientific experiments and space experience ATC will seek out governments to partner with us on the first few flights.
  5. Public Seat Sales to the wealthy- similar to orbital tourists of the past who paid over $30 million per seat.
  6. Media Coverage and crossover spin-offs from contests and documentaries Per seat or per kg prices will be charged for passengers and cargo.

Introducing the “Mars Canyons Expedition”. Can a humans to Mars mission make a profit? We believe it can. It has been clearly demonstrated by companies like Mars One and Inspiration Mars that interest in sending humans to Mars is real and a subject of much popularity. It was a concern that we may not make it to Mars first given this competition but the reality is that first, nothing is certain until it happens, and second, the first few centuries of Mars exploration will be full of “first steps” and Mars is a big planet to explore. So ATC has chosen to centre its mission as a two way mission focused on landing in Valles Marineris, the largest canyon in the solar system and exploring it through areas like Noctis Labyrinthus. The canyons of Mars are noted to be of the highest scientific value and will also return some of the most breathtaking views in the solar system. This mission will be highly mobile and adventure packed. It will give audiences on Earth more to watch than just what the settlers are up to but rather they will be viewing the Grand Canyon of Mars up close and personal with the crew. The mission will be action packed, and will return the crew to Earth with samples. The aim of ATC is to settle Mars, but we recognize that we need more than just spectacular “media coverage” to pay for an ongoing process of cargo and human transports. This is why our business has a large focus on and involvement with operating our own space vehicles and services as an ongoing and building concern. The human mission to Mars will be designed to do the following:
1.Scientific exploration of Mars returning samples to Earth
2.Return the crew safely to Earth
3.Contribute towards purchase of space vehicles for space commerce business
4.Gain testing and experience for ATC space commerce business operations
5.Lay the foundations for profitable permanent human settlement This Mars Mission will help to pay for purchase of infrastructure of the ATC space commerce business which will serve in a variety of space areas from mining, tourism, government and commercial satellite programs. We estimate this mission to cost between 11 and 13 billion U.S dollars This mission will be paid for with the following methods:
1.4 Crew seats sold for $2.2 billion each= $8.8 billion
2.Media rights- $1.5 billion- (includes content and merchandising)
3.Sample sales- 600 kg @ $5 million per kg= $3 billion
4.3 Corporate sponsors @ $500 million each
5.Science data sales- $1 billion
6.I.P, Patents and spin-off technology sales- $? COST TOTAL: MIN $12 billion- Profit of 3.8 billion+ (25%+) Revenues like those described can be made, but are conditional upon ATC gaining REAL space flight experience and demonstrating we are capable FIRST to get to Mars. This will likely be done with small scale robotic missions and supplying human space flight projects with life support technologies.

Summary:

The ATC business plan is about profits, from start to finish, but within these plans are some unique steps that will enable ATC to become a space-faring organization that is closely tied to existing space markets, starting with a technology system that can be adapted for many uses, the E.L.M. Profitable settlement of places like the Moon or Mars will require more than just media stunts. It will require the cost of space flights to become much lower, and for transport systems to become much faster. It will also require an approach that helps us gain real space experience. This then is how we see the ATC plan being developed:
1.Marketing of E.L.M: Sales of E.L.M will allow for gaining experience in life support technologies but also providing funds for future expansion and sets us on the right pathway.
2.Space Liner Service: ATC will use existing vehicles to provide services to passengers and cargo while gaining valuable “in-space” experience and profits that is needed for the next step.
3.Mars For Profit: From our previous space experience and technology development with E.L.M we will be in the right position to sell crew seats and science returns to governments and other interested parties- for profit, and will use media coverage and other spin-offs to fund a profitable Mars mission. ATC has come out of a sister organization called MarsDrive, and this organization is one of the most experienced when it comes to low cost humans to Mars mission design and developments. Their designs can be reviewed on their website www.marsdrive.com And will likely be the open source organization ATC may use to develop this mission design when required. ATC is envisioned as being a “systems integrator” organization yet with our own clearly definable products and services to sell. We will deal with many other companies from hydroponics to energy production to water extraction to I.T, communications and ultimately space transportation companies like SpaceX, Virgin Galactic, Blue Origin and others.